The Kappa Delta Brand
Kappa Delta has been building confidence and inspiring action in our members and others in our communities since the sorority was founded in 1897. Through the power of friendship and a focus on values, KD offers women the confidence to excel academically, develop leadership skills, grow personally and take action in the world.
Everything Kappa Delta does is all about building confidence and inspiring action!
Kappa Delta’s brand is built upon the fundamental truth of our history and the strength of our identity. The way our brand is expressed — its look, feel, and tone — reflects who we are and what drives us. And each member is a brand ambassador, exemplifying Kappa Delta in her daily life.
Using the Brand Logo
Kappa Delta’s official logo incorporates an icon that combines the nautilus shape and a rose (two of the sorority’s symbols) with the tagline, Building Confidence. Inspiring Action. Kappa Delta’s official colors are green and white. The logo features green complemented by charcoal gray. The font, Meta, is bold yet feminine.
Consistent use of the logo, colors and fonts across platforms and among collegiate and alumnae chapters creates a strong visual identity that builds recognition for Kappa Delta and its brand. Please refer to the Brand Standards Guide when creating materials, products and electronic assets for the organization. Images and templates are available for members in the Resource Library.
Finding a Licensed Vendor
All vendors must be licensed and approved to use Kappa Delta’s brand, name, nicknames, Greek letters, symbols and/or insignia on clothing or other merchandise. In addition to the Kappa Delta Boutique, there are many vendors that are licensed to use the Kappa Delta trademarks. Using a licensed vendor is imperative to protecting the Kappa Delta brand. Click here for a list of all Greek licensed vendors.
Vendors that would like to become licensed to use Kappa Delta’s trademarks can contact Affinity Licensing at 760-734-6764 or through its website.